About BS Tech
Carl Shuler
Founder & AI Solutions Engineer
Carl started as a full-stack developer and IT expert building scalable web and mobile applications. That background is what makes the AI work hold up in practice: not bolting a generic AI feature onto someone's business, but designing systems: data pipelines, escalation logic, and cost controls that keep running long after launch day.
The clearest proof of that: Carl designed and built the internal business systems that a $1M+/year services company now runs on daily: sales intelligence, onboarding monitoring, an internal knowledge assistant, and AI-assisted support triage.
Read the Full Case StudyThe Approach
"Custom-fit" isn't a slogan here. It means understanding how your business actually runs before deciding what to build. A system that's technically impressive but doesn't match your workflow isn't a win. The goal is always the same: something your team actually uses, that keeps working without babysitting, and that costs what it should, not what it costs when everything gets routed to the most expensive model available by default.
Dakota Booth
Cofounding Engineering Collaborator
Dakota works alongside Carl on select builds, bringing years of experience in IT support, automation, and business technology. When a project needs an extra set of hands on ongoing support or customer-facing systems, Dakota's the one Carl brings in.